On October 4th,
25-year music vet SINN will release the 1st single off his
forthcoming sophomore album “Ryder Music” volume 2. I had the chance to sit
down with SINN and in-house mega-producer Chill Beatz to discuss both the single
and album.
MJ: You
recently announced the news of the forthcoming release of your sophomore
album of Ryder Music. As a vet in the industry, your music is a timeline of
your life and shows your growth as an artist. In three words describe this
album.
SINN: A musical journey…
MJ: The relationship between artist and producer
is crucial when curating timeless music. Talk about the chemistry between you
and in-house mega-producer Chill Beatz.
Chill: We push each other to do things that we don't think are possible. Every beat is like a blank canvas and SINN is the
artist! We are brothers first, so the rest is easy.
SINN: Chill nailed it, our chemistry comes from our
love of music, and a brotherly bond we have beyond the music.
MJ: Without giving too much away, share a little with
the fans on what they can expect from Ryder Music Vol 2. How would you describe
the SINN fans will get from this album?
SINN: For this album, I took the fans on a cruise on
their favorite ride down a freshly paved road and I wanted to be their tour
guide down the Ryder Music highway...
“Riding season is almost over, time to heat up the winter
with Ryder Music…Da Ryder King Sinn is parking the bike and sparking up the mic”
-SINN
MJ: Chill, let listeners know about the dynamics
of this album from production's standpoint.
Chill: This album stayed true to the ryder music
concept. Sinn also wanted to give his fans something they may hear in the
clubs, so it was fun adding a R&B/Pop mix to this concept.
MJ: Take us behind the scenes and talk about
everything that went into putting this album together, from the thought process
to the final product.
SINN: As a vet in the game people tend to forget
what struggles and growth you must go through as a person and as an artist. I’ve
always been told I approach everything in an unconventional fashion, so I
decided to give the fans the same great recipe just prepared differently. The
thought process was for the world to know ‘the name and know the difference.”
Chill: SINN didn’t say a lot during this process
other than it's time for them “to know the name and know the difference.”
No one can get in that man's creative head.
MJ: Word
is the album will be released teaser-style, with a new single every two weeks.
Tell us a little about the debut single.
SINN: The debut single is called "Make it
Home" featuring Rita. This is a song for everyone who leaves out the door
and has one goal in their mind; to make it home safe back in the arms of the
one they love.
MJ: If you had to choose two personal favorites
off the album what would those records be, and why?
Chill: I don’t really have a favorite but “Make It
Home” is a song I think all the fans and listeners can relate to.
SINN: My two
favorites are "No Matter What" and “That’s What They Do.” The theme
in “No Matter What” focuses on loyalty and no matter how far I go up the ladder
I’ll always be around for my team. “That’s
What They Do” describes how a mature and secure man can refuse temptations and
be loyal to his one and only.
MJ: As we
wrap up, is there anything else you would like to mention about Ryder Music
Volume 2?
SINN: I feel this is my best work to date, the most
monumental.
Chill: Buckle Up!
